When you buy a new Honda car, you know that you’re signing up for a great driving experience. Whether you’re behind the wheel of a sedan like the 2017 Honda Civic or a great family car like the 2017 Honda Pilot, you can tell that a lot of effort has gone into the creation of your vehicle. Now, the Honda brand is getting ready to show off its engineering expertise with new ads that highlight its racing pedigree and history.


We recently shined a spotlight on some performance Honda models, like the Honda Civic Si, here on our blog at Liberty Honda. This new ad campaign will focus on that car and a few other models. The Honda brand has extensive experience in the motorsports world. The advances that its engineers make on the racetrack eventually make their way to the cars you can find on our lot.


The first spot is called “Racing at Heart.” First, it shows the Honda Ridgeline Baja Race Truck traveling through tough terrain and a deep valley. This specialized racing vehicle uses similar parts and the same 3.5-liter V6 engine that you can find in the production Honda Ridgeline model. This rugged pickup suddenly morphs into the Honda Civic Global Rallycross race car, then it launches off of a ramp to become a Honda-branded Indy car. Finally, that vehicle transforms into the impressive 2017 Honda Civic Type R. This ad shows that the Honda brand’s commitment to incredible engineering and performance doesn’t just extend to race cars. Its consumer vehicles are just as meticulously crafted.


So when you’re looking for a car with real performance pedigree, visit our Honda dealership in Hartford, CT. Whether you want a new or pre-owned model, we’ll make it easy to find exactly what you’re looking for. We can’t wait to meet you!